To answer this part of my evaluation I have created a more detailed reader profile and I have also included some links to websites which my target audience would be interested in. I have tried to create a reader profile which describes the all embracing audience that I want to appeal to by creating the Eclectic magazine. I have made this as detailed as possible as to portray the different styles and tastes my audience would have. Including the clothing they would wear, the budget they would have, as well as portraying them as trendsetters and to have an up to date knowledge of various music genres. I have also created a montage on Photoshop to accompany this written form of reader profile. Click to enlarge image.
An Eclectic Reader
A typical Eclectic reader is a 17 year old student with a music taste that cannot be categorized. They crave the rare hip hop that they discover through online mixtapes yet are still addicted to the innovative up and coming indie artists. Whilst embracing the new young leaders of music they worship those that paved the way for those very bands. They praise the timeless records such as London Calling or In Between Days but will proudly listen to Lily Allen's take on Pop/Ska on repeat. An Eclectic reader will never decide if The Killers are better than Kings Of Leon or if The Drums really are a less original version of The Beach Boys. Eclectic readers will make bookmarks on their Macbook of the latest trends, clothes, shoes and Ray-Bans that they will sooner or later (due to their lack of allowance or student debt it will more than often be later) purchase. They will never give in to watching Coronation Street over EastEnders and they will refuse to believe that people can knowingly waste money on 'plimsolls' rather than invest in a trusty pair of Converse. A Blackberry will always win over an iPhone, however an iPod will of course be sitting with their new headphones somewhere in their fashionable bag. Urban Outfitters is their definition of high street shopping however they will occasionally indulge in a brave purchase from chemical-records.co.uk obviously not forgetting that something from All Saints and HMV will automatically be on their Christmas List. Whilst being an avid believer of Nicki Minaj, an Eclectic reader loves Drake's contemporary style of rap as well as respecting the harsh hip hop manner of Eminem and Jay-Z. Eclectic readers are the first to know what single and album is topping the chart in nearly every genre of music under the sun and they hate to admit that they still love The Kooks. Their favourite radio programme will be the '6 'Till 10 Shift' on EclecticRadio, premiering new releases with exclusive interviews and discussions on the best music and live gigs around. Eclectic readers think that sarcasm is far from the lowest form of wit and have learnt this by being a Kanye West fan since 2004. They will unquestionably pay well over one hundred pounds to see The Arctic Monkeys live although they will definitely prefer their first album and agree with critics that, excluding 'Cornerstone', Humbug was medioka. Their parents have taught them to 'never doubt Morrisey' and Amy Winehouse will always have a place in their hearts - flaws and all. Eclectic readers are quite frankly sick of Mark Ronson and would much rather listen to Lady GaGa, Florence and The Machine or White Lies. An Eclectic reader will never publicy deny that The Beatles were the best band in world however will be swayed by the claims of Liam Gallagher and remain undecided as they will always prefer Aretha Franklin's version of Let It Be. Generally Eclectic readers will watch films regularly throughout the month and EclecticTV is their favourite music channel, MTV coming in at a close second. They will use Twitter to communicate with other Eclectic consumers but the Eclectic Facebook page and Eclectic Magazine is how they mostly stay updated with all Eclectic news and information. Eclectic readers are fresh and fashionable and always try to look their best. With Topshop jeans and pumps, an ASOS blouse, vintage fur coat and an All Saints clutch, a female Eclectic reader will happily leave the house ready for the day. For a male reader, much less effort is necessary but with an equally stylish outcome, they are content. Eclectic readers are unique because of their extremely diverse taste in music - they allow their favourite musicians and artists to influence their own style and this gives Eclectic readers their originality.
70% of Eclectic consumers are Female
30% of Eclectic consumers are Male
The target audience of my magazine would be interested in websites such as these:
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