My media product does not represent a particular or stereotypical social group. However it does represent the modern young adult. I have tried to represent the Eclectic readers and artists featured in the magazine as young, all-embracing, positive and creative. I have done this through the use of language. For example, I have used alliteration to represent the artist featured in the double page spread as outgoing and creative. 'The Weird and Wonderful World According to Phoebe Parry' and 'fun, fresh and fearless'. I have also tried to represent my target audience as a social group that is stylish and interested in fashion. I have done this by creating articles surrounding these areas, such as, 'Happy Heritage! On the hunt for the country's best vintage in music and fashion!' I have reinforced this representation through the use of mise-en-scene. For example, I have represented the young female musician as someone with a clear individual style, as I chose the different faux fur coats, red lipstick and unique eye make up I have represented her to be a glamourous musician. I have also represented my target audience as a social group that like to set and keep up with different trends. I have represented this again through the use of mise-en-scene, by featuring a pair of Ray Ban sunglasses - accessories which members of the social group would recognise, own, or would like to own. I have represented the social group to be intelligent and creative by showing in the Contents Page that they are 'Competition Winners'. I have made a short video using iMovie to show some examples of ways in which I have made these representations in my media product:
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