Audience Feedback

Audience Feedback

To undergo my audience feedback I decided on five important questions.

Here is the written transcript of the video response I filmed for my audience feedback.

What attracted you to the magazine and why?

Female Aged 17: 'The Nicki Minaj article attracted me to the magazine because it is in a bold colour and it's in pink which is appropriately chosen because she is often associated with pink. Then for a similar reason the artists at the bottom - it shows diversity and they're in bright colours as well so it draws you to them.'

Female Aged 16: 'I was attracted to the 'Best of 2010' list on the cover because it is something the target audience would be interested to see. Also the colourful, diverse bands at the bottom were quite attractive.'

Do you think the magazine is appropriate for it's target audience of 16-22 year olds?

Female Aged 17: 'I think it is appropriate because the girl on the front is a similar age to it's readers so they'll be able to identify with her.'

Female Aged 16: 'I think it is appropriate because all the bands featured on the front are really diverse so they'll be appealing to different groups and different ages who like different music genres.'

Do you think the price is reasonable?

Female Aged 17: 'I think two pounds is reasonable because it's a monthly magazine and most magazines that are monthly are more than that so in comparison it is cheap.'

Female Aged 16: 'Yeah I think it is a reasonable price for a monthly magazine because you get quite a lot of content in it, and more people of the target audience will be more likely to spend two pounds because it's quite cheap.'

Do you think there is a clear brand identity?

Female Aged 17: 'I think there is a clear brand identity because they have used a clear brand identity throughout like the contents page and front page. They've used mostly red, white and black.'

Female Aged 16: 'Yeah there is a clear brand identity because they've used the same font for Eclectic on the front cover and in the contents page. Also the same typography for the titles of each article.'

Would you buy this magazine and why?

Female Aged 17: 'I would buy the magazine because it is reasonably priced and the bright colours would attract me to it.'

Female Aged 16: ' Yes I would buy this magazine because it is a good price for what you get in the monthly issue and because of the variety of articles and music.'

Editing My Photographs

Editing Photographs

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Chosen and Rejected Photographs

My Photographs

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Planning for Photo Shoots

• To plan my photo shoots I have chosen various places and I have also chosen clothing and make up for the model to wear as aspects of the mise-en-scene for each .
• The first few shoots will be outside. I have chosen three separate locations for this. The first is outside a house, the second is in front of a derelict shop with spray painted boards which read, 'If you tolerate this, your business will be next' and the last is in front of a public house which has a chalkboard outside. I have chosen a vintage beige fur coat, a knitted christmas style vintage jumper to portray the artist to have an 'Indie' style or 'look'. I have chosen this because Indie as a social group often wear such items of clothing. I have also chosen red lipstick and glittery eye make up for the model to wear to make her stand out especially for the close up shots. For the second shoot I will choose a different setting and for the third I plan the photographs to be taken inside.

These three locations are all along Victoria Avenue, shown above in this screenshot from Google Maps.

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• For the third shoot, photographs will be taken in front of a wall with graffiti on. For this shoot I have chosen white converse, denim shorts a studded leather jacket, laddered tights, a red headscarf and a printed t - shirt for the model to wear. I feel like these aspects of mise-en-scene and setting of the graffiti wall will portray a 'rock and roll' image for the model. 
• For the fourth photo shoot I will use the setting of a stage and I will use props such as a microphone, possible a guitar and a music sheet stand. I will use this setting to portray the model as an artist performing on stage. I have chosen sunglasses and a denim jacket for this shoot to show the artist performing at possibly a local summer festival of some sort.
• For the last photo shoot I will use two different models and I plan to take close up shots of them so that I can show diversity and various artists on my contents page. I will most likely use these photographs as thumbnail images to tease the contents.

Flat Plans

I have made three flat plans for my media product, one for each aspect I will be creating. I have done this to help me plan the positioning of the text and images.

Front Cover

Contents Page

Double Page Spread

Reader Profile

I have created a reader profile with the help of my questionnaire results. Click to enlarge image.

Eclectic readers are affluent young adults.

They have a diverse taste in music and can easily develop their own style.

They appreciate the music from before their own time whilst they love new up and coming artists.

Eclectic readers are often students and this means they are more than often on a budget.

Their favourite music genres include; R&B, Hip Hop, Pop, Indie and of course the Mainstream Chart 

70% Female 30% Male

Audience Research: Questionnaire Results

My questionnaire result have helped me to determine my target audience. Here are the results in order:

• Are you male or female? 70% female 30% male
• What age are you? 20% Age 16, 50% Age 18, 30% Age 22
• Would you be interested in a magazine focused on more than one music genre? 90% yes 10% no
• If yes, which genres would you prefer? Please choose four. 100% R&B, 100% Hip Hop, 100% Chart, 100% Indie, 50% Pop, 20% Rock
• What types of articles would you be interested in? Please choose two. 100% music, 100% interviews, 50% fashion, 20% exclusive
• Would you prefer a monthly or weekly music magazine? 85% monthly, 15% weekly
• How much would you pay for a monthly magazine? 90% £2, 10% £4
• Are you a student? 100% yes
• Would you buy a magazine that incorporates old and new music? 100% yes
• Would you prefer to access a magazine online? 60% Don't Mind 40% Yes

Results Summary
From my results I can see that my target audience is by majority, young female students aged 16-22. I can see also see that my target audience listen to a variety of music genres informing me they have a diverse taste in music. The results also tell me that I would be more successful creating a reasonably priced monthly magazine to appeal to my target audience. The 40% Yes result from the last question also tells me that my target audience probably use the internet a lot to communicate and access various websites relating to their interests.