Thursday 18 November 2010

Brand Profile

Eclectic Magazine

Eclectic magazine is a popular British music publication. The magazine has branded itself and has now expanded to a multi-platform media proposition. It is engaged by approximately 100,000 followers a week across mutiple media platforms including EclecticRadio, EclecticTV, fan pages such as facebook.com/eclecticuk, twitter.com/eclecticuk as well as increasing its fanbase through live events such as Eclectic Selected - a live tour of various artists as voted for by readers across the UK and annual award ceremonies. Eclectic as a brand, offers a diverse coverage of all popular music amongst it's target demographic of young people aged 16-25 including Pop, Alternative/Indie, R&B, Hip Hop, Rock, Contemporary etc. Eclectic presents its fans with a broad mixture of interviews, live reviews and latest releases. Mirroring the habits of its readers, Eclectic celebrates both new talent and older music that has grown more and more influential over time. With its absolute guide to music and constant update of the freshest music and latest fashion, Eclectic has quickly become one of Britain's most respected and embraced publications.

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